Cold Life Zone

The interest in cold water therapy and ice baths is on fire (ironically) and has increased by 633% in the USA and 600% worldwide and is still growing. From virtually nothing, cold water therapy has grown from a £350m boom over just five years. Experts predict it could be worth a staggering £1bn within the next decade. The basics: Cryotherapy, a pricey, location-bound alternative, is losing global appeal, while ice baths are booming ahead. Why? They are accessible and versatile and induce similar, proven benefits without the high costs or hassle. So, the stage is perfectly set for ice baths to dominate the wellness scene, and now is the perfect time to get involved. You should think about it—are you prepared to participate in this growing phenomenon and gain the benefits of cold water therapy? The market is evolving. You shouldn’t stand on the sidelines and do nothing; you should dive in.